“I hate marketing!” “If only I could do my thing and have a steady stream of clients who love to hire me.” “Marketing is against my nature.” Feelings like these are common, especially for introverts. Unfortunately, too many marketers have set rigid rules that go against reserved personalities.
Fortunately, there are marketing approaches that suit introverted personalities. The key is to match your preferences, habits, and beliefs with the marketing tactics that suit you and feel comfortable and natural.
Begin your search for the marketing style that best meets your needs by taking the Myers-Briggs Personality Test. If you emerge as an introvert, this means that you would rather spend more time alone or with trusted friends than interacting with strangers, and social activities drain you, while loneliness helps you recharge. Extroverts, on the other hand, prefer to be with others most of the time and find being alone unsettling and exhausting.
Within the Myers-Briggs personality typology, INTPs (Intuitive / Introverted Thinkers / Perceivers) are reserved and resourceful people who solve problems and use both logic and creativity in their work. They respect authenticity and honesty and detest bureaucratic requirements. They are comfortable with complexity, they are strategic and skeptical – devastating debaters. His weak points include forgetting about social rituals and not always being reliable in getting things done.
According to personality watchers, prominent INTPs include Charles Darwin, Albert Einstein, Marie Curie, Carl Jung, Socrates, Rene Descartes, JK Rowling, Dustin Hoffman, Wesley Snipes, Meryl Streep, George Soros, Nikola Tesla, the Howard Roark fictional Ayn Rand. The Fountainhead and Snoopy from the Peanuts cartoon strip.
If the Myers-Briggs tests reveal that you are an INTP, you hate being pushed into anything and you value authenticity, so you will back off from most marketing techniques that involve pressure in front of others. Here are some non-aggressive promotional tactics that may be more in tune with your personality:
Write a blog that highlights your independent thinking
Create a podcast focused on your iconoclastic or unconventional views related to your business
Challenging industry leaders you think are completely wrong to a debate
Write well-reasoned letters to the editor about problems that affect your clients.
Create helpful information products that introduce your problem-solving approach and spark interest in working with you personally.
Give keynote speeches that go against prevailing trends and get people talking
Offering a free 10-15 minute consultation to showcase your knowledge and talents
Tweeting nifty replicas with colleagues and fans
Exchange ideas with people who love a type of technology that you love too
Publish a newsletter that is published every time you have something meaningful to say.
As an INTP, feelings tend to be mysterious terrain for you, so you should pay special attention to avoid unnecessarily insulting people who you think are making drastic mistakes. Many people like your bluntness, but if you take it too far, even those who admire your intellect may find you cocky and insensitive. Stay away from big conferences because you probably feel like the group setting is wasting your time and avoid promising to do something on a rigorous or regular schedule.