Did you know that video marketing has been used for the past several years as a highly effective method of increasing targeted traffic to your website? Maybe you knew. But did you know now that it is even more powerful than ever?
Because now Google owns YouTube. In case you weren’t paying attention to all the money Google spent to buy YouTube, or all the press it got, the mega search engine giant is now the proud owner of YouTube.
Why does this mean increased traffic to your website?
Everyone knows that Google is the largest search engine on the planet. The most searched site on the Internet. But now they are the number 1 search engine AND the number two search engine. YouTube has grown in popularity so fast that it has overtaken other search engines in ranking the most popular websites.
YouTube is not just a search engine.
One of the reasons YouTube was so good for traffic generation in the first place was because it’s not just a search engine, but a searchable video repository. This means that YouTube allowed users to search and watch videos directly on its system. This allowed YouTube to better control content, making sure it was more user-friendly and easy to access, even if the original banner fell off the internet, preventing lost pages.
Now Google and YouTube are working together.
Since Google now owns YouTube, the masterful search features associated with Google are now part of the YouTube experience. They were able to incorporate Google’s functionality, speed, and data mining ability into YouTube’s massive repository of video sources. The amount of data they will have to work with is huge and continues to grow. When it comes to extracting data for search terms, Google is the best.
Now, when you’re searching one site, you’re actually searching both. Google has made it possible for the end user experience to be more accurate. The result is that end users are more likely to be on one or both sites than ever before. And the end user experience is what Google is all about.
This makes it much easier for video authors to get more traffic to their websites. By making sure they implement the right keywords and video titles when uploading to YouTube, authors will be able to see their videos rank faster in search results, get indexed faster, and get presented to users faster. all of which means more traffic for your website.