With numerous readers, blogging has become hugely popular as a portal for entertainment, informational and commercial purposes all at the same time. Blogs are becoming increasingly important in the everyday news. We have seen in the past that blog posts have affected the political scene of a country. Blogs especially grew in popularity after 1998. Before blogging, many forms of digital communication were popular, including Usenet. But this was not popular with the masses because it was so expensive. The online blog became popular with the open diary and later with the live diary. But blogger.com is primarily responsible for its popularity in the post-1999 period. The website was largely revamped after Google bought it in 2003, making it even more popular with the masses. Online blogs can be of different types; These include text blogging, which is the most popular mode of blogging. Text blogs are basically articles or posts that the blog author publishes. A blog page can include images, videos, etc. There are blogging websites on the Internet; They are also called blog hosting websites. These sites provide the basic structure of a blog in which the user can make changes according to their wishes. Blogs can also take the form of an open online journal. Many celebrities like to blog to interact with their fans without much effort.
A very important and essential part of a blog are the readers. Therefore, due weight is given to the views of the readers. For this reason, blogs often contain places to put comments, suggestions, complaints, etc. An online blog can also be used as SEO or as a search engine optimizer for a website. This is to popularize a website in search engines. The blog may contain links that take the reader to the home page of the original site. In this case it should be noted that the blog theme must be in accordance with the original website theme. The more times the user is directed to the author’s website, the more traffic it receives. This makes it even more popular in search engines. There are some tips that can be followed to increase the popularity of the online blog and the original website at the same time. Blog articles should contain material related to the theme of the website. Articles should also contain enough links to direct the reader to the website. Although the articles are intended to increase the popularity of the website; It shouldn’t sound like a website ad.
There are some rules for writing articles for an online blog and making them interesting. Articles should be short and contain enough material to interest the reader. The title and subtitles are another important factor. Headlines should be interesting enough to catch the reader’s attention. It should be straightforward and straightforward. It is advisable to follow the inverse pyramid structure and put the conclusion at the beginning of the article.