Mobile advertising is advertising through mobile phones or other devices such as the iPad. As an integral part of any advertising campaign, mobile advertising is rapidly gaining popularity due to its broader and faster reach and its potential to track the effectiveness of a campaign. As the number of mobile users around the world continues to rise (studies show that the trend is likely to continue for several years), mobile media is evolving rapidly. In addition to simple mobile phones, Wi Fi or Wimax-based smartphones have also emerged as a popular medium for promoting products and sending social messages.
Forms of mobile advertising
Mobile advertising comes in a number of ways, but the most common is multi-size banner ads. Mobile web banner or web poster ads appear at the top of a page or at the bottom of a mobile screen. Another very popular form of mobile advertising is SMS advertising, which contributes significantly to the overall revenue from mobile marketing. Other forms of cell phone advertising include MMS advertising, advertising within mobile games, videos, or in-app ads that appear when an app loads or before it loads. Another advantage of this mode of advertising is that its effectiveness can be measured in various ways, such as the number of visits and clicks. A recent introduction is interactive ads, which allow mobile device users to interact with the advertiser.
Importance of mobile advertising
Mobile advertising is likely to emerge as the necessary engine for the development and commercialization of the mobile Internet. It is an important tool for monetizing content and mobile applications. However, an effective mobile phone ad campaign can only be developed if mobile phone operators, mobile phone providers, content providers, application developers and advertisers collaborate effectively. Therefore, it should be approached taking into account the variety of phones available in the market, their different screen sizes and supporting technologies.
The high potential of mobile phone advertising has led to a proliferation of ad networks that provide the necessary infrastructure to develop mobile ads of various types that follow the specifications and requirements of advertisers. These companies provide their customers with a software development kit or SDK to include mobile ads in mobile phone applications.