Well, what is ‘happy’? Simply put, it’s informational material that you include on your website or elsewhere to benefit your readers.
What is the point of this effort? Providing information relevant to the topic of your website is the most powerful way to attract visitors who already respect you as an expert on the subject.
In marketing jargon they are already ‘pre-sold’. If you then recommend something to them, a relatively large proportion will buy compared to the average visitor to your site.
BUT you should never betray this trust and should always try to recommend only high-quality products and services with the interest of the readers at heart. Honor this and you will have customers and followers for life.
Let’s take a look at five ways content drives traffic, subscribers, and customers, as well as increasing your search engine rankings.
1. Educate, not sell.
Regularly add keyword-rich articles and content to your website. Adding a lot of content is good, but adding new content regularly is much better. Both search engines and visitors value your site more if it is kept up to date.
Doing this alone will increase your search engine rankings and the number of daily visitors.
For example, if your business consists of offering food-related products and services, publishing articles and content related to recipes, food preparation, nutrition, quality suppliers, etc. you will attract unlimited leads on a regular basis! Why?
Answer: I want you to always remember this point, which will help you when dealing with search engines:
Search engines are in the business of providing accurate and relevant information to their search customers. They do this because the more accurate and relevant the information is, the more people will visit (and also return repeatedly to) the search engine, and therefore the more money the search engine will make from advertising and other services.
This is why search engines ‘love’ great, focused, relevant, keyword-rich content. Once they find your site and index (list) it, if your content is great, they will reward you by sending lots of visitors as long as the content remains relevant to their customers.
So give the search engines what they want and you’ll get a lot of what “you” want.
2. Exclusive reports
If you run a newsletter, a powerful technique to multiply your subscriber base quite easily is to offer content such as “exclusive reports” or manuals. But present the offer as a bonus for subscribing to your publication. Everyone loves gifts, so give them what they want and get what you want: a massive boost in your bottom line.
Just remember, people like search engines, they want ‘relevant’ information. Keep your special reports on topic and your newsletters on point. But if necessary, keep separate lists for different interests/topics.
3. Training courses.
Think about it. What is a training course? Isn’t that a collection of informative chapters or sections arranged in a useful sequence? The beauty of organizing content into a series of lessons, delivered by email, is:
a) You entice your website visitors to give you their email addresses and then you can stay in touch, inform and market to them indefinitely.
b) What keeps the reader glued to your serialized training course.
Now remember, statistics show that on average it takes 7 contacts to convert a prospect into a customer. That’s why it’s so hard to sell a new visitor to your website. But this technique overcomes that problem very well.
Note: The technique is really simple and works very well, but the key to success is ‘quality control’. This means that you need to ensure that valuable content is provided in each and every lesson.
An added bonus with this technique is that because you have editorial control over the content, you can link to related websites and also have your affiliate links distributed in each lesson or course.
As you can imagine by now, valuable lessons will continue to be demanded and used for a long time to come. This means you get an automated stream of income from affiliate links as long as you keep the training material relevant.
Tip: Use an ‘Auto Responder’ to deliver these courses automatically.
4. Newsletter content.
A key ingredient to online success is building a trusting and honorable relationship with the people on your mailing list or newsletter subscribers. In other words, you must ‘grow’ your list.
With high-quality content in the form of articles, delivered through an email sequence, you can easily establish yourself as a linchpin in your field of business. You gain significant credibility and trust.
As a result, once again your subscribers are ‘foresold’ and will accept your products, services and recommendations.
Remember that this only works if you never, ever take advantage of the relationship you develop with your list. Avoid the temptation to offer poor quality products or services for a quick profit.
There is one thing you can totally rely on in internet marketing: a mailing list with a well-developed relationship with you produces revenue year after year.
5. Submission of articles.
A highly productive way to generate free traffic is to submit ready-made articles to websites, newsletters, article directories, online magazines, etc.
At the end of each article, you can attach 3-6 lines of text known as your ‘biography’ or ‘resource box’ or ‘About the author’. In this you write a bit about yourself and include a link to your subscription website or email address… See mine below.
At the time you submit your articles for publication, please specify that each article must be published “as is” with its resource box attached.
Even one or two articles can go a long way in generating tons of traffic and visitors for you without spending a hundred. You can easily submit your article to newsletters that have subscriber bases of 100,000 people or more and many will click on your website link to learn more about what you are offering.
So now you have 5 powerful ways to build your business, but only one of them can increase your site’s popularity and profits with high-quality content.
Let me leave you with a valuable thought on this subject: We’ve all heard “…give and you shall receive…”. And it is so true when it comes to providing useful information to others on the Internet.
Think of it this way: you’ll be proving yourself to your target market, right? Now, think of this question as a potential customer would:
Which is more powerful, lots of clever ads from a company you know nothing about or just clear but valuable information from someone or a company that you find helpful and establishes your credibility? There is simply no competition.
Here’s a final hidden gem for you: how long does an ad stay up to date?
Answer: Of course, just a number of any publication.
How long does a valuable item last?
Answer: At least many months, but probably years! Yes, years.
Most publications and websites maintain an easily accessible archive of their published material, generally available to all visitors and search engine spiders for years to come! This will ensure a steady stream of visitors through the search engines as an added bonus.
But there’s more: with links from (your resource box on) each article back to your site, search engines will reward you with higher rankings.
And remember that when it comes to distributing content, you have an army of allies numbering at least thousands for the darker subjects: they eagerly want to distribute your information because they will also reap benefits similar to yours. A win-win situation for everyone.