The definition of insanity is said to be doing the same thing over and over again and expecting different results. While there is nothing crazy about needing to work and find meaningful employment, there is a lot to be said for how to do it. If you’ve been using outdated job search techniques, now is the time to turn to new techniques that are proving to be more successful. Many of our readers can remember the days when you sent your resume to a prospective employer and, most likely, [if you were qualified] he would get a phone call in a couple of weeks for an interview. While technology has accelerated this process, there are still some critical steps you need to take to compete in today’s high-tech arena.
With many of today’s companies, computers have taken on the role of humans when it comes to reviewing resumes and determining if their qualifications match the posted job description. The question today’s job seekers are asking is how can I improve the chances that my resume will outperform screening software?
Solution # 1. The first step is to develop your resume geared specifically to the job you are applying for. Gone are the days for submitting a generic resume; These resumes will not catch the attention of potential employers. Understand that if you are an experienced medical science liaison and the job title is for a sales representative, your chances of getting an interview will not be as likely as if you were an experienced sales representative. The next step is to use keywords throughout your resume that the scanning software will instantly detect. Keywords can be found in the job description as well as the company mission statement. These keywords will become obvious to you once you read the job description and visit the company’s website.
The role of social media (LinkedIn, Twitter, and Facebook) has become the preferred medium for companies and recruiters to identify potential candidates. A recent report indicated that LinkedIn is the preferred resource for 75% of the companies and recruiters surveyed.
Solution # 2. Most professionals use LinkedIn and have established a LinkedIn profile. What was once considered a site exclusively for LinkedIn networking is perfect not only for networking, but also for job hunting. Many seasoned professionals are in the job market for the first time, and LinkedIn offers an ideal place to start. When developing your profile, be sure to use content from your resume that allows visitors to your profile to review your background and qualifications. Now you can communicate with professionals with similar backgrounds for development or networking purposes. You should also take the opportunity to reach out to companies and hire executives who may find your qualifications and experience of value to their organizations. Make sure to develop your professional profile for Twitter as well; Job vacancies are typically posted on Twitter before any other medium. You will come to discover that the hash tag [#] Is your friend. You can also post your ratings on Twitter® for companies to see too. If you’re on Facebook, be sure to develop a professional account for networking. This account should be totally professional, as you will want to enter into a dialogue with other professionals.
There’s nothing like a good old fashioned sale. For decades, salespeople have practiced something called “elevator pitch.” The idea was that they had to sell themselves and their product or service in the time it took them to travel by elevator from the ground to the top floor. Every great salesperson has an “elevator pitch” and could do it without a hitch at any time. Have you developed your elevator pitch?
Solution # 3. By following these steps, you can develop an effective and attention-grabbing elevator pitch. When meeting new contacts or developing business relationships, be sure to use your elevator pitch because you never know who you will meet. We think it is important who you know; but equally important who knows you.